Do you currently have a personal Pinterest account and want to now start marketing your blog or business?
If you’re looking to build a brand, grow your following, and drive traffic back to your site, you’re going to have to convert your personal account into a Pinterest business account.
In this post, I’ll be showing how to do exactly that in just a few small steps.
Pinterest Business Account vs. Personal Account
Now if you’re new to Pinterest, you might be asking: do I even need to switch from a personal account to a business account?
If you look at Pinterest’s terms of service, it states that all businesses who use Pinterest are required to have a business account.
So if you’re a blogger – yes, you will need to use a business account if you’re going to be using Pinterest to market your blog.
Here is how my profile looks like as a business account:
There are a ton of benefits that you get from switching to a business account.
1. A Prominent Profile
With a business account, you can see above that my profile name is prominent and bold. You can see my blog name, logo, description, a link to my blog, as well as recent pins that show what my account is about.
This is more eye-catching and professional-looking than a personal account.
2. Claim Your Site
A great advantage of having a business account is claiming your site. A globe icon will show up next to your URL when your site has been verified by Pinterest, which will increase trust with your followers and viewers.
3. Rich Pins
When you have a business account, you can enable Rich pins. This helps your pins to look more professional and more trustworthy as well as conveys more information about the post to your viewers.
All of this information is pulled from your site automatically and will change across all of Pinterest so you don’t have to change anything when you update your posts.
4. Featured Board Carousel
With a business account, Pinterest allows you to choose up to 5 boards to feature on your profile. This is a great way to showcase your best work and promote these boards to your followers.
A great feature that Pinterest includes is analytics. You can get information on your top pins and group boards including impressions, click through rates, and so on.
6. Run Ads
Running Pinterest ads is a great way to boost your engagement and bring more traffic to your blog. The only way to run ads is to have a business account.
How To Convert From A Personal Account To A Business Account On Pinterest
Now that you know all about the benefits of having a business account, let’s get on with the tutorial.
To convert from your personal account to a business account, click on the 3 dots at the top right hand corner of the page and click Edit Settings –> Account Settings –> Account Changes –> Convert Account.
Next, a window will show up with your email address and Pinterest will ask you if you want to create a free business account.
Click the Continue button.
You’ll then be transferred to your new Pinterest hub.
Here, you can see your analytics, monthly viewers, followers, Pinterest ads that you’re running, and so on.
Now head to your new blank profile. It will look a little something like this if you are starting your account from scratch.
If you’ve had a personal account previously, your old pins will have transferred over to your new business account.
Ready To Set Up Your Pinterest Business Account?
That’s it – you’ve now converted your personal account into a business account!
Read my next post on how to set up and optimize your Pinterest profile for massive traffic.
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