Do you use Rich Pins on Pinterest?
If not, you’re missing out!
Rich Pins is essential to getting more eyes on your pins and profile and ultimately, increasing your blog traffic.
If you have absolutely no idea what Rich Pins are and you’d like to find out, keep on reading!
But before we begin, if you’ve already converted your personal account to a business account, head on over to my post on how to set up and optimize your Pinterest account so you can set yourself up for success and utilize Pinterest to your advantage.
How To Set Up & Enable Rich Pins On Pinterest
Setting up and enabling rich pins is a simple process that only takes 5 minutes or less but the rewards are infinite once it’s set up.
What Are Rich Pins?
Rich Pins gives Pinterest users more information about your pin, making it stand out, look more professional, and more enticing to click.
Below you can see the highlighted area next to one of my pin images which have Rich Pins activated.
The highlighted area is visible to anyone who clicks on my pins. It includes:
- A Bolded post title
- A meta description with keywords (which is advantageous for better search visibility)
- A Follow Button next to your profile name and icon
If you didn’t have Rich Pins enabled on your account and you had a regular pin, it won’t show a bolded post title and your meta description.
Now, take a look at my pins shown in the regular Pinterest feed and have Rich Pins enabled.
You can see in the highlighted area that my pin has a bolded post title. This makes the pin much more enticing to click because it has more information for the reader.
This title would not show if Rich Pins was disabled. Instead, it would just be blank.
Another great thing about Rich Pins is that all of your data is instantly updated everywhere the pin is pinned when you update a post.
So whether you change your post title or meta description, all of that will update without you having to lift a finger across all of Pinterest – whether you pinned it or someone else did.
This is great if you tend to update your posts and make them better over time (which is always encouraged!).
How do I enable Rich Pins in WordPress?
So how do you enable Rich Pins?
It’s super easy actually if you use WordPress!
If you don’t use WordPress, I recommend that you switch to it by checking out my post on how to start a blog on WordPress.
Before we start the process, make sure that you have a Pinterest Business account as you can’t use Rich Pins on a Personal Account without converting into a Business account.
Step 1: Add Yoast SEO Plugin
First, install Yoast SEO Plugin if you don’t already have it and make sure it’s activated.
Next, go to the Social tab –> click Facebook.
Here, you’ll see the Facebook settings that we’re looking for, which is needed by Pinterest to validate your pins.
Under Add Open Graph meta data –> choose Enabled.
Step 2: Claim Your Site
If you haven’t claimed your site yet on Pinterest, you have to do this now before proceeding to validate your pins.
Read my post on how to claim your website and then come back to this tutorial once you’re done.
Step 3: Validate Your Rich Pins
Go to the Pinterest Rich Pins Validator.
Here, all you need to do is enter any blog post URL (it must be any URL other than your home page). Then, click Validate.
Step 4: You’re Done!
Once your pins are validated, you’ll get the following message that says that Rich Pins is now activated.
It will also show your domain name and site name.
If Rich Pins aren’t validated right away, be patient and give it time as it can take about 48 to 72 hours for them to be approved.
Now, you’re all done and you’ll be able to reap the benefits that come with Rich Pins!
Next up, check out my post on how to set up and optimize your Pinterest business account to set yourself up for success.
Liked this post? Please share it!